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Signs Sell!

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It is common knowledge that the internet has become the prime medium for advertising and searching for real estate. There is no denying the effectiveness of this tool.

However, the real estate search is ultimately personal and local. This leads us back to tried and true methods such as signage. There is an old adage in real estate that “signs sell houses.” I occasionally find that some sellers resist placing “For Sale” signs on their property. In spite of concerns about privacy, I think that signs are very effective. Very often, neighbors or family and friends of neighbors are potential buyers. They know the neighborhood and, in many cases, the property that is for sale. Also, people new to the area often call about a property prompted by a sign.

According to the National Board of Realtors, 51% of buyers cite yard signs as a source for their property search. I have personally had such inquiries lead to sales. In this age of virtual experience, it is nice to know that people still drive around in real time, looking at property.

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